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Senior Director, Talent Brand Marketing & Strategy - Detroit

Company: Quicken Loans
Location: Detroit
Posted on: October 17, 2019

Job Description:

The Senior Director of Talent Brand Marketing & Strategy develops, recommends, implements and evaluates talent acquisition and employer brand strategies that ensure our organization is well positioned to attract and retain top-notch talent. This person reports directly to the Chief Marketing Officer, working closely with marketing and human resource teams in developing, communicating, executing and sustaining cross-platform strategic initiatives to identify opportunities and solutions to accomplish the goals of the employer/talent brand strategy.In addition, this team member is responsible for assessing whether strategic initiatives align with the company's standards and objectives as well as, most importantly, our culture.ResponsibilitiesLead a team that's focused on employer brand strategy, including recruitment and internal campaign developmentLeverage data and user research to track and evaluate brand performance and develop insight-based recommendations for action to deliver effective targeted campaigns and brand experiencesDevelop a detailed go-to-market plan by listening, prioritizing and translating business situations, recruiting goals and information into strategic employer brand concepts, research/consumer insights, voice guidelines, messaging and rationalesBe a positive, proactive and productive employer brand marketing leader, including building strong, trusting relationships that go beyond the status quo and fostering a hunger for bold, untested ideasWork with other leaders and teams to ensure strategy, employer brand messaging and integrated communication channel needs are clearly communicated and understoodEngage with leaders and teams to ensure our brand strategy, employer branding, community investment and internal communication efforts are cohesive and effectiveLead, coach and develop the recruitment brand teamEnsure appropriate metrics are in place to measure performance and progress toward strategic goalsEngage external business, agency and industry experts/partners to learn and influence business strategies and be constantly alert and forward-thinking about opportunities to recruit and retain talent in the tech and financial industriesBe engaged in the marketing/advertising community to share the employer brand story and constantly recruit potential marketing team member candidatesRequirements10 years of experience with a marketing team or ad agencyPrevious experience with employer brandingBachelor's degree in marketing or a related fieldWho We AreWe're America's largest mortgage lender, closing loans in all 50 states. J.D. Power ranked Quicken Loans "Highest in Customer Satisfaction in Primary Mortgage Origination" for the past 9 consecutive years, 2010 - 2018. The company was also ranked highest in the nation for client satisfaction among mortgage servicers by J.D. Power for 6 consecutive years, 2014 through 2019, each year the company was eligible. There's a simple reason we've been so successful: We care about the people we work with.If you're tired of stuffy, bureaucratic workplaces, then you'll be delighted to find something different here. We strive to make a creative, fun and collaborative environment you simply won't find anywhere else. Quicken Loans was named #1 in ESSENCE Magazine's first ever list of "Best Places to Work for African Americans" in 2015. We've been on Computerworld's "Best Places to Work in IT" list for 13 years running, hitting #1 the last 5 years. We were also ranked #14 in FORTUNE Magazine's list of "100 Best Companies to Work For" in 2018, remaining in the top 30 for the past 15 years.

Keywords: Quicken Loans, Dearborn Heights , Senior Director, Talent Brand Marketing & Strategy - Detroit, Executive , Detroit, Michigan

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